Steve Jobs returns to Apple. By introducing radical changes and appealing products such as the iMac, he not only saves the company from impending bankruptcy but redefines it as the key innovator and one of the world’s largest information technology companies.
For the new “Think Different” campaign, Jobs selects famous figures who appear in the ads, including Albert Einstein, Martin Luther King Jr., Frank Lloyd Wright, Pablo Picasso, Mahatma Gandhi, John Lennon, Alfred Hitchcock, Jim Henson, Ted Turner, and his personal hero Bob Dylan. For the recording of the voice-over (“Here’s to the crazy ones. The misfits. The rebels…”) he chooses actor Richard Dreyfuss.